Read-only Meta + ShopifyBuilt for Shopify stores

Know what to scale, pause and fix — before you touch the ad account.

At launch, Hetuvo will read your Meta ads against your Shopify orders and write one plain-English decision brief for the week: what to put money behind, what to stop, and what the two platforms disagree about.

We never change your campaigns

No card required

Sample brief on screen right away

Written for the founder or solo growth lead spending on Meta every week without a performance person to sanity-check the call.

Try the interactive demo See the fictional sample

The Monday problem

You do not need another chart wall. You need someone to tell you what to do.

Every dashboard shows what happened. None of them will say which ad set to stop on Monday morning, so the decision lands on you with half the context and none of the time.

ROAS drops and no one can say why

Creative, audience, offer, or just a slow week? By the time you have dug through Ads Manager, half the week's budget is already spent.

Your best creative fades quietly

Frequency climbs, CTR slides, and the ad that carried last quarter keeps spending three days after it stopped working.

Meta and Shopify disagree

Meta claims 40 purchases, Shopify shows 26. You have to decide who to believe before you can decide anything else.

So you change five things at once

Next week you cannot tell which change did what. Decision paralysis costs more than any single bad ad set.

The product

One brief. Five verbs. No dashboard to learn.

Every brief opens with what changed, then names the decisions: SCALE, PAUSE, FIX, TEST and MONITOR. Each carries its evidence so you can disagree in ten seconds instead of trusting it blindly.

You act inside Meta yourself. Hetuvo has no write access, and launch is still pending Meta approval.

Read the fictional sample

Fictional sample. “North Star Goods” is invented. Every figure below is made up to show the format — not a customer result.

Weekly decision brief

NORTH STAR GOODS · WEEK OF 18 MAY

Sample

Spend held flat at ₹11.4L. Meta reports 3.1× return, Shopify shows 2.4×. Your founder-story video is carrying the account; the bestseller carousel is finished.

SCALE

Put another 30% behind “Founder story — v3”

Best blended return in the account; frequency is still below 1.8.

PAUSE

Stop “Bestseller carousel — Apr”

CTR is down 38% week on week while spend held flat.

FIX

Meta is reporting 29% more revenue than Shopify

The gap is mostly view-through attribution, not lost orders.

TEST

Try the founder hook against a review-led opening

Keep the offer and audience fixed so the result is readable.

How it works

See the format now. Connect only when launch opens.

The sample is immediate. A brief about your own store comes after launch, when Meta approval lets us open access.

Connect after launch

When access opens, connect Meta + Shopify with read-only scopes. Nothing to configure in Ads Manager.

Add your store context

Add margins, hero products, and what you are actually trying to grow. About two minutes.

Hetuvo reads the week

Hetuvo will compare Meta performance with real Shopify orders, creative fatigue, budget efficiency, and attribution gaps.

Get the brief and decide

You will skim the evidence, disagree with any recommendation, then make the changes yourself in Meta.

Sample brief — right away.

Fictional data in the real format, on screen and in your inbox.

Your personalised brief — after launch.

We expect to launch within a month, pending Meta approval, and will confirm timing in your launch email.

Read-only by design

Useful context in. Customer identity stays out.

Hetuvo asks only for the data needed to explain performance. It does not need your customers' personal details and it cannot touch your campaigns.

What Hetuvo reads

Meta campaign, ad set and ad performance
Creative names, formats, run dates and frequency
Shopify order totals, products and date breakdowns
The store context you type in yourself

What Hetuvo never reads

Customer names, emails, addresses or phone numbers
Payment details or payout accounts
Your Meta inbox, messages or comments
Anything from accounts you did not connect

What Hetuvo never changes

No budget edits, ever
No pausing, launching or duplicating ads
No audience, product or store edits
Every action stays yours, in your accounts

The mechanism

Five reviewers, one page of output.

Each reviewer has one narrow job. The brief combines them only when the evidence supports a decision.

Creative

Tracks fatigue, hook strength and how long each ad may have left.

Budget

Identifies where spend may be reallocated and the cost of leaving it there.

Audience

Watches placement, audience and breakdown drift week to week.

Signal

Cross-checks Meta-reported numbers against what Shopify recorded.

Brief

Writes the week plainly and refuses to publish a decision without evidence.

Planned — not live. Google Ads, TikTok, email/Klaviyo and landing-page reviewers are on the roadmap. They are not part of Hetuvo today.

Early access

Launching within a month. Be among the first stores invited.

Request the brief, get the sample immediately, and join early access. If your store is a fit, we will invite you once launch opens. Paid plans begin only after early access, with the price shown before you agree.

No card is collected anywhere in this flow.

Not for the sample brief and not for your first personalised brief.

Available now

Fictional sample brief

Free

No card. No trial timer.

Launch timing

Planned within a month
Pending Meta approval
Invite-only first store cohort
Read-only, revocable access

Questions

Before you request the sample and a launch invite.

Does Hetuvo change my campaigns?

No. Hetuvo uses read-only access. It cannot change budgets, pause ads, launch campaigns, or edit your store. You make every decision inside your own account.

What data will Hetuvo access?

Campaign and creative performance from Meta, aggregate orders and product context from Shopify, and the context you add. We will not request Shopify customer identity or payment details.

Do I need Shopify?

Yes for the current product. Shopify gives the order truth we use to sense-check Meta. Other commerce platforms are not live yet.

What happens after I request a brief?

You see the fictional sample immediately. We send it to your email, add you to early access, and invite suitable stores once Meta approval lands and we open the product.

When do I get the sample versus the personalised brief?

The fictional sample is immediate. Personalised briefs begin after launch, which we expect within a month pending Meta approval.

What will pricing be?

Hetuvo is free through early access. We will announce regional pricing before launch and ask you to agree before any paid plan begins. No card is collected in this flow.

How do I unsubscribe or delete my information?

Every marketing email includes an unsubscribe link. You can also use our data-deletion route without creating an account.

A clearer Monday

Stop guessing on Mondays.

Email first, store details second, a sample brief straight away, and an invite when access opens.

Get sample + launch invite Already have an account? Sign in