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Static, fictional example

A Hetuvo weekly brief

No login required. The figures and brand are fictional; the format mirrors the decision brief produced for connected workspaces.

Weekly Meta performance brief — Example Brand

Window reviewed: 7 days through Sunday (account time) Spend: ₹10,42,000 (up 6% vs prior week) Meta-reported revenue: ₹29,40,000 (up 11%) Blended ROAS (7-day click): 2.82x (up vs trailing 30-day average)

Hetuvo is read-only. We do not touch your campaigns. This sample shows the kind of Monday brief a founder would get: what to scale, what to stop, and what needs a quick check.

Top 3 actions

  1. Scale the 2% lookalike audience. Keep the creative steady and raise budget in a small step.
Evidence
  • It is the cleanest profitable pocket in the account.
    • CPA is still inside guardrails.
    • Frequency is healthy enough for a modest budget increase.
  1. Nudge remarketing up slowly. Fund the warm audience, but watch frequency before it gets expensive.
Evidence
  • Retargeting is carrying efficient sales.
    • The audience is smaller, so it saturates faster than prospecting.
    • A small step-up is safer than a big jump.
  1. Pause the cold ad set that is burning cash. It is spending, but the return is too weak for a founder to keep funding.
Evidence
  • CPA is running well above target.
    • CTR is softening while spend stays flat.
    • The hook is the problem, not the budget level.

Plain-English read

This is a profitable week, but the answer is simple: put more money behind the winner, protect the retargeting pocket, and stop the cold set that is dragging the account. There is no need for a big overhaul.

More context

Why the brief still mentions the rest of the account
  • The founder-story creative is still carrying most of the upside.
  • The bestseller carousel is done; it should not keep receiving the same spend.
  • Meta is slightly optimistic versus Shopify, so the final check should stay on the orders.

What the founder should do next

  • Increase spend on the winning lookalike audience by 10–15%.
  • Keep remarketing moving, but review it again in 48 hours.
  • Stop the weak cold ad set and reuse the winning hook in a fresh test.

Notes

This is a fictional sample. The brand is invented and every number is made up to show the format — not to describe a real customer result.